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Your texture, your

style, your way!

This project aims to define a distinct and memorable brand identity for Texture My Way® that aligns with its mission and values, and to create compelling marketing materials that effectively communicate this message to its target audience.

Texture My Way® is on a mission to establish a strong brand identity that truly reflects its core values: "Your texture, your style, your way!" The brand is dedicated to providing natural hair products tailored to all curl types.

Brand Guidelines &

Marketing Materials

  • Color palette and usage guidelines

  • Typography guidelines

  • Imagery and photography guidelines

  • Messaging tone and key messages

  • Design elements library

  • Digital asset template guidelines 

  • Social Media Assets

  • Sales Sheets

Deliverables

2022

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