CREATIVE DIRECTOR &
2014 - 2017
In charge of the overall visual appearance, its communication graphically as well as the psychologically appealing to a target audience throughout the entire building process and execution for the Sisterhood Showcase. Roles included:
Managed floor operations and event production throughout the duration of the Showcase.
Solely made decisions about visual elements used and the artistic style in the staging and layout of the showroom floor.
Provided leadership guidance over staff and event volunteers for the duration of the show.
Served as Lead Designer for crafting the overall branding and marketing campaign through print and digital design of the Sisterhood Showcase.
Responsible for generating an efficient UI/UX experience from online processing to day of event experience.