In charge of the overall visual appearance, its communication graphically as well as the psychologically appealing to a target audience throughout the entire building process and execution for the Sisterhood Showcase. Roles included:

 

CREATIVE DIRECTION

• Managed floor operations and event production throughout the duration of the Showcase.

• Solely made decisions about visual elements used and the artistic style in the staging and layout of the showroom floor.

• Provided leadership guidance over staff and event volunteers for the duration of the show.

 

GRAPHIC DESIGN

• Served as Lead Designer for crafting the overall branding and marketing  campaign through print and digital design of the Sisterhood Showcase.

• Responsible for generating an efficient UI/UX experience from online processing to day of event experience.