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CREATIVE DIRECTOR &
UI/UX DESIGNER
not as your were™
2020 - PRESENT
New York, NY (Remote)
not as you were™ is home of the convertible collar and cuff. A high fashion wardrobe essential that converts into many collar styles without eliminating the use of traditional necktie accessories. not as you were™ looks to push the fashion industry forward and inspire others to color outside of the lines of tradition.
Role includes:
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Develop visual concepts and creative strategy processes from ideas to full campaigns for digital and offline media in support of the brand sales and advertising goals.
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Lead and direct the creative processes in the production of all marketing collateral.
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Manage team infrastructure and project management for all events, releases, etc.
ui/ux design


MARICELA
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