CREATIVE DIRECTOR &
not as your were™
2020 - PRESENT
New York, NY (Remote)
not as you were™ is home of the convertible collar and cuff. A high fashion wardrobe essential that converts into many collar styles without eliminating the use of traditional necktie accessories. not as you were™ looks to push the fashion industry forward and inspire others to color outside of the lines of tradition.
Develop visual concepts and creative strategy processes from ideas to full campaigns for digital and offline media in support of the brand sales and advertising goals.
Lead and direct the creative processes in the production of all marketing collateral.
Manage team infrastructure and project management for all events, releases, etc.