INTERIM CREATIVE DIRECTOR & DESIGN LEAD

bluePrint Inc.

2019

New York, NY

bluePrint is a non-profit for non-profits with a formula that combines influencers with grassroots community leaders and local businesses

re-energizing them to come together to make real change through digital story-telling and social media.

 

Role included:

  • Identified and strategized a innovative approach to brand identity as a non-profit through compelling messaging and story-telling.

  • Designed a responsive website utilizing UI/UX processes to execute an effective  narrative for social awareness and promotion.   

  • Led and directed the creative production of brand marketing collateral and social media presence.

logo design

blueprint_logos.png

ui/ux design

blueprint_web-pages.png

MARICELA